This is an individual project that allowed me to plan and direct each step of the design thinking process as a UX design student with mobile and web UI design experience.
Build a digital platform specifically for gamers to search products that can be used to enrich the gaming experience and gaming accessories available in the market, while providing exceptional user experience.
To understand user frustration, needs, and requirements, I conducted a foundational research through interviews and user surveys for my project. My goal was to gain insights to understand the processes users go through to find and rent outdoor spaces, and acknowledge the importance of the product
India’s gaming industry finds itself at a crossroads, balancing challenges that demand strategic solutions and opportunities that beckon innovation. Successfully navigating this dynamic landscape requires a concerted effort from industry stakeholders, policymakers, and the gaming community.
The gaming industry in India has seen a rapid expansion of 28% between FY20 and FY23. Projections indicate further growth to ₹33,243 crore by FY28, with a sustained 15% . Leveraging India’s IT prowess, the industry holds natural potential for India. Notably, while the size of the global gaming industry crossed $300 billion in 2021 — more than the combined markets for the movie and music industry — the online gaming segment in India constitutes 1.1% of the global online gaming revenue. Thus, the potential for growth is enormous.
With a better understanding of the users and app features, I began designing how those features would be realized.
In this project, I have gained valuable insights and knowledge through the design process. The goal was to build the same experience for all users, no matter what type of device they are using. I think i have achieved my goal for this project.
